This is the poster we have created to advertise our modern stair carpet clips.
We came up with the slogan 'Clip It! Don't Trip It!' which works brilliantly and is an effective, enticing title. We feel there is a good contrast between the vintage and modern style carpet clips which take inspiration from our research into style and fashions from the two time periods. We all contributed to the modern carpet clip designs using different media including Adobe Illustrator and sketching.
The background is completely inspired by Art Deco, a Vogue magazine cover to be specific and we all feel it works really well against the clips and the Barbie.
We decided to use a Barbie to represent our 'Trophy Wife' customer as she illustrates the stereotypical, glamorous woman/house wife perfectly and is more fun and eye catching than using a real person.
At the bottom of the poster we have included some cliche advertisement phrases to bring the poster to life.
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