During our first meeting we produced this brainstorm shown above. After reading through the brief we brainstormed our idea's in relation to the product and the lifestyle we're going to promote. We each gave our initial idea's in response to the brief and the carpet clip's themselves. We began to research the Art Deco period (the time in which the our carpet clips come from) as well as the lifestyle of someone who would have carpet clips.
In relation to the lifestyle brand evolved from the carpet clips, our initial idea's include people with 'trophy homes', 'The Stepford Wife', the 'want it have it' manner however unnecessary the object is and people who just 'have' to have the latest thing. These initial idea's come from the fact that we can't see the carpet clips as being a vital part to the home, they seem to be a more superfluous item. We may take the direction that carpet clips were once the thing to have in a home for those who just have to have the latest thing, be it necessary or not.
We have designated each person some thing different to go away and research and have agreed the best way to keep the project going is to meet regularly. I'm going to be researching how our product and lifestyle brand influence or are influenced by fashion. This way we can relate the project back to our passion!
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