When I began to research Art Deco fashion, as had been decided in our first meeting, I found myself a little confused on exactly how the subject related and accomplished the brief we have been given. Even though to research fashion had made sense in our first meeting and seemed to link on from the other angles we are researching, I felt unsure it would answer the brief to 'promote a lifestyle brand'.

We had our second meeting yesterday where I brought up my query with the rest of the group who  empathised with my concerns. As a result of our concerns we went back to the brief and highlighted the key words, 'Identify a Market', 'Promote/Advertise' and 'Create a unique lifestyle brand'. This way we can ensure the work and research we do is relevant to the brief.

During the meeting we made choices on which area's are most relevant and what to research the most. We are happy that our lifestyle brand will be based on people who need to have the latest thing and who have 'trophy homes' etc, as we discussed in our first meeting. We are going to look at this type of customer from the Art Deco period (the lady who had the carpet clips) and consider who that customer is now and what is in place of the carpet clips (what today's 'must have' customer must have!).

We are also going to bring the carpet clips up to date by creating different designs/styles of carpet clips for the modern day and make them fit into the lifestyle of today's 'must have' lady.

Finally, we also plan to look into other 'kooky', superfluous objects that people have but don't necessarily need.